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The ROI Report
News from the front lines of the #1 marketing channel.
By The Reve Team
Your go-to guide for email and digital growth.
Practical insights for brands that want to grow smarter
The Real Cost of Klaviyo: Pricing, Hidden Costs, and How to Make It Worth It
Klaviyo isn’t expensive. Wasted sends are.
Klaviyo Segmentation Made Simple: The Only 5 Segments You Actually Need
Segmentation isn’t about slicing lists thinner. It’s about finding the groups that predict revenue.
How to Use Email + Meta Ads Together to Lower CAC and Increase LTV
Most brands treat email and ads like strangers. The winners make them work like a tag team.
The 10 Klaviyo Flows Every E‑Commerce Brand Needs to Increase Repeat Purchases
You can’t scale on new customers. These ten flows keep buyers coming back.
Klaviyo vs. Everything Else: Why Most DTC Brands Switch (And When You Should Too)
You don’t choose an ESP. You choose the future of your customer relationships. Here’s why so many brands outgrow the entry-level tools.
Why Your Klaviyo Emails Aren’t Converting (And How to Fix It Fast)
Your emails aren’t broken. They’re just not built for the way people buy. Here are the five culprits that stall conversions—and the fast fixes that turn your list into a revenue engine.
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